Digital signage systems and digital signage displays are recognized as the newest, most effective and most economical forward-looking method of promotion and communication. What is digital signage and what is it used for? Digital signage is a new-generation broadcasting, advertising, announcement and information system that can be used across virtually every field and industry, from corporate environments to retail and public spaces.
Digital Signage Systems and Digital Signage Displays Are Recognised as the Newest, Most Effective and, Looking Forward, Most Cost-Effective Method of Promotion and Information.
What Is a Digital Signage System? What Is It Used For?
Digital signage is a next-generation broadcasting, advertising, announcement and information system that can be used in almost every field and sector. Adaptable to organisations, institutions and businesses operating in any industry, it is used to deliver and broadcast rich media content to any digital display with an internet connection, via a network that is linked locally or remotely to a single administrator.
It is a communication system that enables content such as images, videos, news, scrolling text, RSS feeds, PowerPoint presentations, PDF documents, weather information, road information, traffic status, currency and exchange rates, flight information, Flash animations, web pages, video animations and countless other content types to be delivered within minutes — or even seconds — to displays of any size and resolution in different locations, all managed from a single centre or across multiple branches.
In order to broadcast the above content on displays, a digital signage system requires software. This software not only handles sending and publishing content but also manages the displays at remote points. This software is known as digital signage software. Digital signage software is very easy to use. For example, depending on the organisation, you can control thousands of displays broadcasting at different locations with a single action. In addition, while sending content, you can also manage your displays remotely — turning them on and off, scheduling broadcasts, and even checking whether your displays are working correctly, all from where you sit.
Why Is Digital Signage Necessary?
Broadcasting your content to your target audiences with a digital signage system is more effective, faster and — most importantly — more cost-effective than traditional methods. Because the content is interactive, the messages delivered to audiences are more meaningful and stay in the memory for longer.
Every day, many new companies, businesses, institutions and organisations are discovering the power and impact of digital signage. These companies use digital signage for many different purposes. Digital signage has become a widely used method in many application areas, including wayfinding, staff communications, corporate communication, advertising, entertainment and more. The most common use cases for digital signage are listed below:
- Institutions and organisations / internal communications, corporate messaging, announcements from management to staff.
- Advertising / improving the shopping experience by encouraging potential customers and increasing customer numbers.
- Wayfinding / guiding people trying to find their way in shopping malls, car parks and large buildings.
- Entertainment / turning the waiting time of visitors and customers in entertainment venues into an advantage for the business through promotion and advertising.
- Public information / delivering news headlines, weather, time, date and currency rates.
- Menu information – digital menu boards featuring menu prices, product information and nutritional facts.
The benefits of digital signage compared to traditional posters and media systems: digital signage allows you to deliver more dynamic and relevant messages to your target audience. Today's media and advertising landscape is scattered and cluttered with mixed content, which often turns into visual pollution rather than effective promotion. Billboards and signs that are not updated in time become worn by external factors and end up sending a negative message to the public instead of a positive one.
Compared to static content, dynamic visuals are more engaging and can deliver significantly more information. With a digital signage system, you can send different messages and content to every display on the network through the media players. You also do not need to perform extra calculations to send content to displays of different sizes and resolutions — the process is completed in minutes.
If you are also tired of traditional advertising and promotion, now is the perfect time to discover digital signage. To learn more about the digital signage system that best fits your business, you can reach us through our contact form.
